M.A. in English, Digital Media
University of Florida, Gainesville, FL. 2022
Specialties in Video Games, Media Studies, Manga Studies, Digital Platforms, Children's Literature

B.A., cum laude in English
University of Florida, Gainesville, FL. 2018
Minor in Classical Studies,
Minor in Religion

Social Media Specialist
Accurate Personnel
2024—Present

• Direct all aspects of social media strategy and content creation, aligning campaigns with organizational goals to drive audience growth and engagement

• Launched and currently manage an employee advocacy program for B2B social media marketing, boosting company visibility and credibility on platforms like LinkedIn, while empowering our employees' professional development

• Foster an online community by responding to jobseeker inquiries and comments empathetically, building loyalty and positive brand sentiment, increasing 

• Monitor and analyze social media performance metrics, using data-driven insights to refine content strategies and maximize ROI

• Lead initiatives to diversify and expand audience engagement according to insights gained from social listening, tailoring content to reach underrepresented demographics, such as recent graduates and women

• Collaborate with cross-functional teams to implement campaigns that align with both B2B and B2C objectives

Outreach Specialist
Libraries & Historical Resources
2023—2024

• Created promotional materials to advertise library services and events

• Established video game programming for the Pop-Up Library

• Established and maintained partnerships with local organizations and other nonprofits

• Tracked and analyzed outreach program metrics, providing reports to library management

• Developed programming for diverse audiences, including seniors, neurodivergent communities, and non-native English speakers, while accommodating their unique experiences

• Fostered community relationships within the library system 

• Relevant memberships: Marketing Committee, SRQCon Planning & Logo Committees

Digital Marketing Manager
New College of Florida
2022—2023

• Coordinated with internal marketing teams and stakeholders to maximize growth 

• Cultivated a positive social media presence, increasing reach by 60% in a 3-month period

• Utilized digital analytics tools such as Google Analytics and SEMrush to track campaign performance, conduct keyword research, and inform strategic decisions

• Designed and executed internal and external email newsletters with personalized messaging on Mailchimp, achieving open rates of over 80%

• Overhauled the Communications office's workflow tools, centralizing (and streamlining) intra-office correspondence

• Tracked social metrics daily and provided improvements to user engagement 

• Planned and executed large-scale and publicized events

• Guided student workers through communications internships and work, giving detailed feedback

Instructor of Record
University of Florida
2019—2022

• Designed and delivered engaging course content in communications, digital media, and media studies

• Led research and teaching initiatives, coordinating with faculty and administration to meet educational and project management goals

• Utilized innovative teaching technologies to enhance student learning, including online platforms and multimedia tools

• Fostered a positive and inclusive classroom environment, promoting collaboration and respectful discourse among students of different abilities and backgrounds

• Integrated digital platforms and learning management systems into coursework

Contributing Writer, HackerNoon
2021—2022

Contributing Writer, PopMatters
2020

Game Journalist, Mendax Games
2020

Style Editor, ImageTexT: Interdisciplinary Comics Studies
2019—2021

Chief Organizer, University of Florida Center for Children’s Literature and Culture/Alachua County Library District Mock Caldecott Awards
2020

Events Coordinator, Ocala’s Good Life Magazine
2017—2019

Move Away Podcast, written by Kevin Cooley, a COVID-era horror podcast: Voice Consultant (2020 - present)

Somewhere in Bearsong, with Kevin Cooley, a forthcoming comfy podcast starring the teddy bears of your past (TBD)

"Let's Get Social! Introducing: Employee Advocacy," Accurate Personnel, Annual Kickoff (January 2025)

“Man-Thing, the Lizard, Leatherhead: Feral Horror in the Florida Wetlandscape,” The Children’s Literature Association Conference (cancelled due to COVID-19, June 2020)

“Multimedia Multimodal and Pop Culture: Qualifying Criteria through Film Trailers,” University of Florida’s Writing Program, “Pedagogy in Practice and Philosophy” Annual Conference, (2020)